OUR MISSION IS TO REFINE - EMPOWER- ACHIEVE
FROM EVAN SILVER:
You might be thinking, "Another coaching company? Really?" That's exactly what crossed my mind when I teamed up with Christopher Hartl to bring something fresh to the salon industry. We're on a mission to address the industry's burning questions and provide real solutions. Welcome to The Refine Network!
Our goal is simple yet powerful:
1. Refine your business strategies
2. Empower you to lead with confidence
3. Achieve tangible success and results
My wife and I lead a dynamic salon company with a team of 20 incredibly talented individuals. We're hands-on with our lead team, ensuring our company stays on the path to success.
What makes us different? We're not just coaches; we're practitioners. We live and breathe the values we teach every single day. Transparency and integrity are the cornerstones of our approach, and we believe authenticity is the key to building lasting relationships.
Ready to dive in? Join our free community or explore our coaching groups. Let's refine, empower, and achieve together!
Biography
Born and raised in South Carolina, Evan started his career as a musician, playing guitar in a band from 2005 to 2011. In 2009, he married Erin. Three years later, as Erin founded Silver Salon, Evan began his journey into tour management, sparking his interest in organization and leadership.
Transitioning to work at his local church, he discovered his passion for leadership, excelling in mobilizing volunteers and honing his skills in creating engaging experiences.
In 2018, Evan joined Erin at Silver Salon, dividing leadership responsibilities. Erin focused on the technical aspects, while Evan led culture development, recruitment, and guest experience. Silver Salon grew from a single employee to a team of 20, expanding to include an Artist Academy and leadership development programs.
Evan has found his calling in developing leaders and cultures within the salon industry. He assists salons nationwide in reaching their potential and is establishing a coaching business. He also hosts a biweekly leadership podcast, "Touch the Line."
In his free time, Evan enjoys fishing, college football, and spending time with Erin and their two children.
FROM CHRISTOPHER HARTL:
From the point I started working in the beauty industry I had a passion to use tech to help in all facets of a salon business. There are some humans that run away from tech and business complications, I must have a bit of firefighter in me because Im first on site, last to leave. We started in a Sola location, and scaling to a 7 figure enterprise in the first 5 years was possible because of the constant betterment and evolvemnt of our salon systems, and how we could integrate tech in any and every way to help position our brand in a very very very established market.
Learning accounting systems, point of sale, inventory, crm, building funnels and a bespoke client onboarding system its tought me that the work of evolving a beauty brand is never finished. By working to future proof your systems and features to the most current and industry leading innovation and at the same time building a foundation to build and scale on.
As a commissioned salon co-owner, I look at the function of a salon from a servant leadership perspective. A salon organizations function is to support their artists, another way from a SAS standpoint is to think of the services you offer your team. Schedule freedom, career and lifestyle empowerment, the tech, how easy is it for your team to do the thing that is their genius and not worry about the things of the backend. Building systems and an org charg within a brand that has the highest level of support.
Its never been more challenging, and also its never been more empowering and exciting as an operator of a company with 20 + humans on our team. Having the servant leader culture along with tech has really allowed us to become a nationally, state, & local market industry leader.
Id love to help you optmize your business and bring some optimization and organization and awareness into your salon company.
Christopher has always possessed a passion for utilizing technology to enhance various facets of salon business since his inception into the beauty industry. While some individuals may shy away from the complexities of technology and business, Christopher embraces them wholeheartedly, demonstrating a proactive approach akin to a firefighter—always the first on site and the last to leave.
Embarking on his journey in a Sola location, Christopher spearheaded the scaling of his venture into a seven-figure enterprise within the initial five years. This achievement was made possible through the continual refinement and evolution of salon systems, coupled with strategic integration of technology to carve a distinct niche in a well-established market.
His immersion in learning accounting systems, point of sale, inventory management, CRM, and the development of bespoke client onboarding systems has underscored the perpetual nature of evolving a beauty brand. Christopher emphasizes the importance of future-proofing systems and features, aligning them with cutting-edge industry innovations while establishing a robust foundation for growth and scalability.
As a commissioned salon owner, Christopher adopts a servant leadership perspective, viewing the salon organization's role as one that primarily supports its artists. From a software as a service (SaaS) standpoint, he coined the idea of SAAS “Salon as a Service” mindset which advocates for providing services that empower team members, offering them schedule flexibility, career advancement opportunities, and streamlined technological solutions that allow them to focus on their areas of expertise without being burdened by backend operations.
Navigating the challenges of salon management with a servant leader ethos and technological prowess has propelled Christopher's company to become a leader at the national, state, and local market levels. With a team of over 20 individuals, Christopher remains dedicated to optimizing businesses, bringing forth organizational efficiency and heightened awareness to salon companies seeking transformation and growth.
Biography
In 2013, Christopher co-founded Anagen 11 with his partner Jessica. With the goal of establishing a salon organization that was as progressive in its systems as it was in the services offered. This endeavor proved fruitful, earning Anagen 11 a Salons of Distinction Award and four acknowledgments in Salon Today's Top 200. Continuously pushing boundaries, Anagen 11 leverages the latest technology and support systems, setting benchmarks that exceed industry standards. Within the first five years, Anagen 11 grew into a seven-figure business, marking a significant milestone.
Although Christopher stepped away from chair work in 2019, he maintains an active cosmetology license, focusing his energy on building and refining Anagen's systems, operations, and offerings. The overarching goal of Anagen has always been to honor its namesake, "anagen," representing the growth phase. With 15 years of providing one-on-one support, Christopher helps artists navigate their blind spots to build careers that align with their dreams and aspirations. His passion for all aspects of business, from analyzing the cost of goods sold to developing strategies, technology, and creative branding, underscores his commitment to creating a salon brand that resonates deeply with dream clients.
